Understanding Social Media Analytics

Hey there Marketing Girl,

As we begin to see the major changes in content creation and algorithms, I think it is time to do a little overview of what is happening in the world of digital media. After all, analytics can be overwhelming, frustrating, and downright discouraging. So let's break down a new way to look at analytics while creating in today's digital landscape. Whether you are new to marketing or have been doing it for years, the words "analytics" and "viral" can make your head spin. But what if it was easy? This is my simplified guide to mastering analytics.

What are Social Media Analytics?

Social media analytics is the meaning behind your performance on the platform being analyzed that can help support business decisions, they monitor performance and actions. The purpose of these analytics is to help individuals understand key pillars of content performance: target audience, effectiveness of content, and audience engagement.

Key Areas of Social Media Analytics

To find the pillars of your content performance there are five areas you want to focus on analyzing

1. Audience Analytics: Demographic, behaviors, interests

2. Content Performance: The effectiveness of the content

3. Competitor Analysis: Audit competitor social media performance.

4. Impact Analysis: How is your audience feeling about the content and brand

5. Community Engagement: Conversations, trends, mentions

   
   

Key Metrics of Social Media Analytics

1. Click-Through Rate (CTR): How many people clicked the link

2. Conversions: Purchases, subscriptions

3. Engagement: Comments, shares, reactions, likes

4. Followers: Growth of community and followers across the platform

5. Reach & Impressions: Number of times your content was seen and displayed

6. Website Traffic: Visitors to the website from the social platform

   
   

How to Breakdown Analytic Data

1. Set Goals: What are you looking to achieve with your efforts?

2. Identify Trends: What patterns and insights are reoccurring? what is working / not working?

3. Compare Performance: How is your content performing compared to competitors? What about past content?

4. Data-Backed Decisions: Based on your insights how can you refine and improve your strategy?

Well, there you have it- a fully digestible way to understand your social media analytics! As always, Jackson St Consulting is here to help consult, manage, and audit your social media. If you are still unsure about your analytics- please don't hesitate to reach out to us!

Unit next time,

Your Marketing Bestie